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Why We're Sharing Our Data

With all Merchants

With online evolving at such a rapid pace, ShipBob has kept a close eye on what it all means for the ecommerce industry.

Since things seem to change almost every day, we understand how difficult it may be for ecommerce founders and operators across the world to navigate it all. That’s why we’ve put together a source of truth that includes data, insights, and resources to arm your business. 

Since things seem to change almost every day, we understand how difficult it may be for ecommerce founders and operators across the world to navigate it all. That’s why we’ve put together a source of truth that includes data, insights, and resources to arm your business.

The following first-party shipping data is aggregated from over 3,000 ecommerce merchants who collectively ship out millions of items every month through our fulfillment centers.

All data is anonymized for privacy reasons. All items have been catalogued based on their vertical or industry.

Updated: Friday, July 24th, 2020.

As of August 2020, some verticals saw dramatic changes. The apparel and accessories market is continuing to trend upwards after seeing a dip in monthly shipments back in March and April. The toys and games industry continues to see a strong amount of shipments per month. With more people opting to workout at home, sports and fitness is trending upwards after seeing a small dip in sales. Household goods remain consistent since mid-April.

ONLINE UNIT VOLUME - BABY PRODUCTS

Ecommerce Trends and Analysis by Industry Vertical

View the data

Dhruv Saxena & Divey Gulati, 

Co-Founders of ShipBob

ONLINE UNIT VOLUME - SPORTS & FITNESS

ONLINE UNIT VOLUME - APPAREL & ACCESSORIES

ONLINE UNIT VOLUME - BEAUTY & PERSONAL CARE

ONLINE UNIT VOLUME - FOOD & BEVERAGE

ONLINE UNIT VOLUME - NUTRITION

ONLINE UNIT VOLUME - ELECTRONICS

ONLINE UNIT VOLUME - TOYS & GAMES

ONLINE UNIT VOLUME - HOUSEHOLD GOODS

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We’re providing an open forum to give one another an opportunity to ask questions, share what your brand is experiencing and how you’re pivoting, and provide suggestions on how to keep your business moving forward.

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Sales Trends by Vertical:

ONLINE UNIT VOLUME - JEWELRY

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We'll also provide you with our weekly recaps of our Ecommerce Operators Series with perspectives and strategies from some of the leading ecommerce minds across the globe.

Each week we feature different leading bands across verticals to hear how they are adjusting to the novel coronavirus and answer COVID-19 ecommerce questions from the audience.

If you missed any past COVID-19 ecommerce-themed episodes, we have the full recaps 
here.

After seeing some dramatic highs and lows in the beginning of July, the nutrition ecommerce market (vitamins and supplements, protein powders, etc.) continues to stay strong. Based on what we’ve been seeing since the beginning of July, it might continue to trend upwards.

We’ve seen a surge in shipments for food and beverage products since the beginning of the COVID-19 pandemic. Although restaurants and bars are opening across the United States, food and beverage ecommerce continues to be a high-demand ecommerce market with more customers choosing home deliveries for groceries.

After being relatively stable in early 2020, beauty products have seen a big spike since mid-March, noting 64.57% month over month. This is no surprise since, throughout history, beauty and personal care items have also thrived during hard, economic times.

After months of seeing a dip in apparel shipments, the apparel and accessories market seems to be making a comeback. This could be due to several factors, including more states easing up stay-at-home orders, back to school shopping, or ecommerce apparel brands offering more discounts and offers.

Other than a significant surge in shipments mid-July, the number of shipments continue to stay consistent. Electronics continue to be considered an essential throughout COVID-19, especially with more companies transitioning to remote work and people investing in electronics and other equipment as they adjust to a work-from-home environment.

Toys and games are up by 66.51% month over month. With more families staying home, puzzles and board games continue to see a rise in sales. During the beginning of the pandemic, a good puzzle was hard to come by and board games made their way back into family homes as it provides safe-at-home entertainment for all ages.

Unsurprisingly, fitness product sales benefited from the stay-at-home orders with online orders up 112.23% month over month. Although gyms and fitness centers are starting to open in several states, more people are investing in a stay-at-home gym or workout routine.

Since mid-April, household product shipments haven’t seen any major spikes since the beginning of the pandemic when states started issuing stay-at-home orders. This market continues to see consistency in shipments as many household products are deemed essential.